The Challenge

The client had been running their own campaigns for quite a while before we came on board, and although they were doing reasonably well, they needed help moving them up the rankings to compete with their top 3 competitors in the online space.

What We Did

We took a holistic approach to GT Sealant’s online account, starting by building a range of landing pages designed to encourage visitors to make an enquiry. We also carried out extensive keyword research and built a new structure which ensured they appeared for the search terms that their competitors were enjoying exposure for.

We built campaigns based on similar, well performing ads that we had researched, and within 3 months they had overtaken each of their top competitors in terms of their ranking positions. Their monthly leads have improved from an average of 20 per month to between 70-90, an increase of 300%.

Throughout the process, the team have also increased their budget by 500%, which shows the pure impact that our ads have had on their business inflow.

Our Results
Increase in conversion rate
Reduction in cost per click
Reduction in cost per lead
Increase in traffic
More leads per month