The Challenge
When we came on board, the client had been running the account by himself for some time. However, there was no conversion tracking in place, which meant there was no data available to inform any improvements. A lot of EJ Sealants’ budget was being wasted on irrelevant search terms and they had no real strategy in place for achieving their organisational goals.
What We Did
We kicked things off by completely redesigning the client’s account and building new landing pages designed to funnel users into making an enquiry. Within the first 6 months, we were seeing a 500% increase in leads – a measure of success which has given EJ Sealants the confidence to double their budgets with us.
31
% Increase in conversion rate
23
% Increase in click through rate
24
% Reduction in cost per lead
725
% Increase in traffic
515
% More leads per month