The Challenge
We began working together after Absolute Leak Detection had spent numerous months running campaigns with very little success. They were receiving low conversions and click throughs, and much of their budget was being wasted on irrelevant search terms.
What We Did
Our first port of call was to set up campaigns around their main leak detection services, providing accurate conversion tracking, daily management, and negative keyword applications. Within the first 3 months, we had improved their leads by 900% and reduced the cost of each lead by 75%.
The client has now increased their monthly spend by 350% and started running campaigns for the other services they offer. Our continual optimisation work has managed to continually generate a 7% click through rate and a 16% conversion rate, averaging 50 top quality leads a month.