Things to Consider when Choosing your Digital Marketing Agency

Posted By
Aaron Suleyman

Digital marketing is a growing field and is changing every day, which can make it challenging for small and large business owners to learn.

But, what if you didn’t need to? Instead, you can hire a top digital marketing agency to help you develop effective online marketing strategies, from website content to social media and search engine optimization.

However, as important as it is to adopt digital marketing strategies, it’s just as crucial to hire a reputable digital marketing agency that can help your brand reach new heights and won’t put a strain on your company’s budget.

To learn how you can choose the best digital marketing agency today, here are a few things you should take into consideration.

Understand Your Company’s Needs and Budget

Before you start looking for an experienced online digital marketing agency, you should first figure out what your company’s needs and budget are. The type of services your company needs to employ, as well as the maximum you can spend, are a top priority when searching for an effective agency. Plus, they’re the first questions digital marketing agencies are going to ask you upon setting up an initial consultation.

There is a range of digital marketing services that can benefit your business, such as search engine optimization (SEO), content marketing, social media marketing, pay per click (PPC), and graphic design, just to name a handful. To determine what kind of needs (for services) your company has, take plenty of time to decide which areas currently have the least impact and set a few goals for yourself and your business.

When reviewing your budget, you should figure out the maximum spending amount your company can afford. In doing so, you can hire a digital marketing agency that’s willing to work with your budget and will make their best effort to save your business money, while finding you new leads and prospects. Although every agency charges different rates, you should get a few estimates for the service your company needs and seek out the agency that’s the most cost-effective in relation to the result they produce.

When bringing your company’s needs and budget into consideration, you should also compare boutique and full-service agencies. If you’re looking for an agency that excels in a certain area, a boutique agency is going to fill your needs, but if you’re in the market for an agency that offers a wide variety of marketing services, you should plan on hiring a full-service agency. In summary, the one you choose should depend on the type of services your business requires.

Credibility is Everything

In this digital age, nearly anyone can make up who they are. This can be incredibly dangerous for businesses, who are giving up some of their data to digital marketing agencies. Before working with an agency, it’s essential that you can confirm their identity and are entirely credible.

This means reading through client testimonials on their website, as well as Yelp, Google and other review services. It’s essential that everything you read is trustworthy and you aren’t reading the agency’s own words reviewing themselves. Unfortunately, some agencies intend to trick small business owners, but this doesn’t include every digital marketer. Although you may think of this as an unnecessary step, it’s always better to be safe than sorry in the end.

Find an Agency That’s Completely Transparent

One of the most important personalities that your future digital marketing agency partnership should have is transparency. Fortunately, it’s reasonably easy to tell if an agency isn’t transparent, such as if it lacks a functional website, business address, client testimonials, service page, staff page, or necessary contact information.

If any digital marketing agency you’re considering is lacking any of this, it’s a huge red flag, and you should run in the complete opposite direction. Full transparency should come standard with any professional or agency you work with; there’s no point in working with a company that won’t be up-front with you.

Additionally, if a digital marketing agency offers any kind of SEO guarantee to you and your brand, it’s often best to avoid their business. As a business owner you probably receive daily emails and phone calls promising to get you to the #1 spot on Google. Since SEO results quite literally can’t be guaranteed, this is typically a salesperson ploy to grab your wallet.

Don’t fall for it, find yourself a digital marketing agency that will work with your brand to reach the SEO goals you’re looking to hit instead.

Ensure the Agency You Work With Has Experience

Working with a reputable digital marketing agency means working hand-in-hand with marketers that have years of experience, not days or months. It’s incredibly important that the agency you hire to manage your online marketing campaigns know what they’re doing, which easily translates into the experience in the marketing industry.

You never want to choose an agency that’s too new or looks like every other one on the web. Instead, choose a digital marketing agency that’s willing to step outside the box and proves their lengthy experience in the marketing field with their own social media and blogging efforts. Fortunately, you won’t have to do much digging to see if an agency has enough experience to work with, it’s all in their online presence.

Find an Agency That is Computer Literate

Digital marketing is, obviously enough, done online. Due to this, it’s crucial you’re looking for digital marketing agencies that have computer literacy skills.

Having these technical skills, in addition to solid marketing skills will benefit your company in the long run. Especially when it comes to incorporating SEO keywords and banner advertisements on your website, you’re going to want to work with marketing professionals that understand the basics of coding. But most reputable digital marketing agencies are computer literate enough to help you with any technical work you may need to have done.

See If You Connect

There’s nothing more challenging than outsourcing your marketing work to an agency that conflicts with your brand’s voice and values. To ensure you work with an agency you and your company can connect with, one suggestion would be to look for a digital marketing agency that don’t instantly lock you into a contract. You can treat the first few months as a “trial period” to see if you two are compatible.

This can cut down on half a dozen headaches and ensure you’re working with an agency that shares the same mission as you. Fortunately, most of the time you’ll figure out whether or not your two brands will connect over the initial consultation you book with the digital marketing agency you want to work with.

However, depending on the services you need, you should adjust your “trial period” to suit the kind of results you’re looking for. For example, if you’re looking for SEO services a 1 month trial wouldn’t be long enough to see significant results due to the nature of SEO. All of this will be discussed in your consultation so you should have a good idea of when you should see results.

Start Looking For A Digital Marketing Agency

Many factors go into choosing a reputable digital marketing agency, from finding the right agency to looking for transparent marketing assistance that won’t offer empty guarantees.

Although digital marketing strategies can seem intimidating to a small or even large business owner, it’s time to unstick from the past and appreciate the benefits digital marketing can offer your company.

To get started today, you should start figuring out what kind of budget you’re working with and begin obtaining plenty of recommendations for the best digital marketing agencies that are actively seeking new clients.

Multi Layer Media are a full-service digital marketing agency based in Essex, although we service the whole of the UK and further afield. We pride ourselves on the results we produce for our clients, our transparency, and our dedication to making projects work.

If you’re thinking about hiring a digital marketing company to take your marketing efforts to the next level, contact us to arrange a no obligation chat to discuss your marketing goals.