ONLINE MARKETING

HOW WE BUILD TRAFFIC & INCREASE CONVERSIONS

WHITE HAT SEARCH ENGINE OPTIMISATION

There are two types of Search Engine Optimisation, `Black Hat` and `White Hat`. Black Hat SEO is the process of achieving higher rankings by gaming Google's system but it comes with the risk of being blacklisted and removed from Google's search results. White Hat SEO is a form of marketing that clearly follows Google's guidelines, and is best advised for long term success online.

At Multi Layer Media we only offer a White Hat service. It involves creative link building and technical on-page SEO that will be sure to increase your online visibility. We do not offer packages; instead we create a bespoke SEO campaign for your business that will set you apart from your competition.

We have specialist industry software that allows us to find and monitor unique opportunities that your competitors are missing out on.

We believe that SEO is not about tricking Google into thinking your website is the best search result, but proving to Google that you are the best search result.

We offer fully managed SEO, or in some cases, a consultation service before working alongside your in-house marketing team.

PAY PER CLICK MANAGEMENT

Pay Per Click advertising is, as the name suggests, when you pay each time a user clicks on your advert and visits your website. Google AdWords is the leading PPC service online, but Bing and LinkedIn are other examples of websites that offer PPC Advertising.

PPC campaigns are a great way to generate new leads for your business, but if left to run unmanaged, they can drain your budget without showing any Return On Investment. We are specialists in managing AdWord campaigns to make sure you are getting the most out of this advertising medium.

As a certified Google Partner we have a proven track record in achieving high quality scores, click-through rates and conversion rates, and have many satisfied clients who would be more than happy to provide a reference for our service. If you are new to AdWords, or have previously experimented with little success, contact us today and let us manage your campaign to produce an excellent ROI.

RELATIONSHIP BUILDING

Our Relationship Building service usually works in conjunction with our SEO service. Many online influencers and bloggers within your specific industry will post and talk about industry-relevant topics, and possibly your products on a daily basis. Our service puts you in touch with those key influencers and will help you to build mutually beneficial relationships.

These relationships can lead to greater content visibility, increased brand awareness, more referral traffic to your website, and greater visibility in Google. Links are still vital in order to rank well in Google and you will put yourself in a positive position with the best possible chance of receiving links from established websites if you have built relationships with their owners and staff as well as industry leaders, key influencers and communities.

We use specialist software to track and monitor all of your online relationships and log all of your online communications with each person you interact with online. To learn more about how this service can benefit your business, get in touch today.

ANALYTICS & CONVERSION RATE OPTIMISATION

Being successful online is not just about driving traffic to your website through SEO and PPC marketing. You need to make sure that prospects visiting your website are converting into customers. We can monitor and encourage this through the use of analytics and conversion rate optimisation.

We will monitor your traffic and set up goals such as calls from a mobile device, or contact form submissions. We can then find out exactly which traffic sources give you the best ROI and concentrate on these areas or build on those that are less successful, whichever works best for you and your business. We can even track this to the exact keyword group.

When advertising online you can track the return on every penny that you spend, giving you the reassurance that you can match revenue to advertising channels and continue with only those that are beneficial to your business. Analytics/CRO is normally coupled with our SEO/PPC services to make sure that you achieve the best possible results.

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